Optimize your website for people too!

SEO-SEO! yadda yadda- by now we all know the importance of search engines finding and spidering your web pages. The goal is to show up on the first three pages in a search for several keyword phrases. We work and re-work the pages to get the ranking ... the never ending story!

But what happens when you achieve good SEO rankings? You've done it, there you are on page one in Google! Surely this means that the sales will come pouring in - or does it?

Sorry to burst your bubble, but the answer is NO!
While a top SEO ranking does mean that your website is more visible which increases the odds of people clicking on it, it in no way means that people will react positively when they do. Your website presentation is exactly like the local store in your hometown.

Picture this - Shelia opens up a new store in town, she pays top dollar for the best real estate with the highest traffic in town. People naturally stop at the store to see what it's all about. Shelia's store is not very attractive, her products are poorly displayed and hard to find, her sales staff is crabby and unfriendly. The potential customers walk in and walk out without buying anything. I guess she put to much effort into her location and not enough into the store itself.

Online website marketing is exactly the same. Your website has got to please the customer when they stop by. It must convey a friendly atmosphere, be great looking, easy to navigate and offer something of real value, or they will travel on to the next site in about 8 seconds flat.

I have been noticing a great deal of websites that clearly put all their time, energy and money into SEO alone, while forgetting the main focus - persuading the viewer to react positively when they get there. This is where great web design and marketing come into play!

Online viewers seek on value, an emotional connection, ease of use, and a great web experience. Make sure your website offers all of these things, and more. After all, that is why you have a website to begin with. It is all about the viewer and their needs!

What your designer expects from you?

It takes two to tango! As with any good relationship, web design is a mutual effort. Do your homework, know what you want and what your goals are BEFORE seeking out a web designer. Take the time to understand your obligations... providing web content, images and needed materials in a timely fashion so your web designer can proceed on their end. Communicate in a timely manner to keep things running smoothly. Be prepared to give your designer their agreed upon design fee before the process begins. Many web designers break the fee structure into two parts, 50% to begin and the remaining 50% to launch the web site.

Sarasota Web Designer will help you reach your web marketing goals. We understand that you are busy, and will work with you efficiently to keep everything perfectly in focus. You will know up front and clearly how we, as partners, will get your website from start to launch as easily and effortlessly as possible.

Great Web Design in Sarasota?

Capture the interest and engagement of your users. A well designed web site should be easy to read, simple to navigate and contain relevant and interesting information thus providing a positive experience for the viewer. An effective website is always designed with the viewer in mind. Catchy headings, good sized text, easy navigation, and content that is valid, interesting and not misleading. Web pages should be concise and to the point. Your viewer should feel that they made the right decision to have clicked on your page and have a desire to return again or act upon what it is you are conveying. Do not distract your viewer with slow loading pages, pop-ups, garish music or any form of misrepresentation. The idea is to engage them, not annoy them. Make sure they can easily contact you from every page of your site... never make them have to search for information, they will quickly move on.

The beautiful website. Your website should please and interest the eyes. Proper color selection to fit your image, sharp clear photographs, clean graphics and a web lay-out that puts it all together in a friendly and appealing way. lf your web design is properly coded and executed, with your viewer in mind, it will create an effective and meaningful viewer experience and reaction.

Sarasota Web Designer is an excelent choice to design your website image and presence. We understand and we care.